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The Lefebvre Hanneman Consultancy (LHC) is a Brussels-based public affairs consultancy specialised in European consumer protection policy. LHC is recognised both for its in-depth knowledge of national and European legislation and for its understanding of the policy drivers which influence the regulation of the marketing, advertising and media sectors.
International Conference on Food, Child Culture and Education
On 1 and 2 April 2010, the Centre Européen des produits de l'Enfant (CEPE) of the University of Poitiers is organising an International conference to discuss latest findings relating to "Food, Child Culture and Education".
The conference will be held in French and English, with simultaneous translation, and take place in Angoulême, at the Cité Internationale de la Bande Dessinée et de l'Image.
The two day conference will discuss research projects carried out in North America, Asia, Africa and in Europe in themed ...
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Italian Court holds ISP managers responsible for content uploaded by third party
The Tribunal of Milan condemned three Google managers for failure to comply with the Italian privacy code.
The case was brought by a public prosecutor in Milan, against four managers of Google Italy, for not having blocked the online posting on Google Video of a video showing a minor with a Down syndrome being insulted and beaten by four students in a Turin school.
The ...
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Guardian editor warns online newspaper sites against pay walls
Alan Rusbridger, editor-in-chief of the Guardian, warned newspapers against introducing pay walls on their news websites, by saying this could lead the industry to a “sleepwalk into oblivion”.
While delivering the “2010 Hugh Cudlipp Lecture” on 25 January, Mr Rusbridger said that charging for newspaper content on the internet would remove the industry from “a digital revolution which is allowing news organizations to engage with their readers more than ever before”.
In 2009, Rupert Murdoch had announced ...
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ISO Norm on brand valuation close to adoption
The international norm ISO/DIS 10668 for brand valuation methods is currently being finalized and should be published by summer 2010.
Since quite some time, companies owning well-known brands have been trying to find reliable calculation methods to estimate their monetary value in balance sheets, to convince potential investors or buyers.
Advertising agencies on the other hand have been trying to calculate the effect of advertising and other marketing practices ...
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French "Creativity & Internet" report suggests to tax online ads and search terms
A reported entitled “Creativity and Internet” commissioned by the culture minister, Frederic Mitterrand, which recommends an introduction of tax on Internet advertising, was released. The levy is described in the report as a "Google tax" but would also be applied to Yahoo, Microsoft and Facebook, as well as other Internet services providers.
The precise form and amount of the tax was not provided for, but the report suggests that the tax be "reasonable" and could initially bring in around €30 million a year. A proposed tax levy should be paid every time a user clicks on an advertising banner or a sponsored ...
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Online marketing industry coalition publishes compliance report
On 30 December, the Network Advertising Initiative (NAI), a coalition of 35 online marketing companies including Google and Yahoo, released its annual compliance report which found that while most members were in full compliance, some improvements needed to be made regarding personal data used for behavioural advertising.
On 30 December, the Network Advertising Initiative (NAI), a coalition of 35 online marketing companies including Google and Yahoo, released its annual compliance report which found that while most members were in full compliance, some improvements needed to be made regarding personal data used for behavioural advertising.
Following changes ...
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French Tribunal condemns Google for breach of copyright
On 18 December, the High Level Court of Paris ruled that Google will not be allowed to continue its digitization of French books without previous authorization.
The publishing company La Martinière found that Google had digitized, without asking for authorization, hundreds of their books, putting their full cover with an abstract on the Internet. La Martinière decided to file a complaint.
The Court had to decide between two positions: La Martinière’s lawyer who said that ...
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LHC launches worldwide advertising law news' library
On 18 June, LHC launched LHC Adlaw News, a specialised worldwide resource for advertising, marketing & media professionals.
LHC Adlaw News is a specialised online resource for advertising, marketing and media professionals who need to stay up-to-date with key legal and policy developments. LHC Adlaw News has global reach; it delivers continuous insight into relevant national, European and worldwide initiatives.
LHC Adlaw News is ...
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Italian Senate approves draft law banning apology of or instigation to criminal activities on the internet
On 5 February, the Italian Senate approved the draft law on public safety, which includes measures in Article 60 that will allow the Ministry of the Interior to ask Internet access providers (ISPs) to withdraw or filter out any offensive material on websites hosted by them within 24 hours, if this material “incites to or provides the apology of criminal activities”.
The text of this Article has been proposed by Senator Gianpiero d’Alia, following police investigations into some Facebook groups' activities supporting two major Mafia bosses, such as Salvatore Riina and Bernardo Provenzano, both convicted of innumerable murders.
The group supporting Provenzano suggested making him a saint, whereas the ...
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Sixth edition of the Safer Internet Day
The network of European Safer Internet Centres (INSAFE) is celebrating the Safer Internet Day (SID) on 10 February. SID is an annual international event that will be celebrated in 2009 for the sixth time.
On 10 February, the main social networking sites active in Europe will sign an agreement in which industry will commit itself to maximize the benefits of the internet while managing the potential risks to children and young people.
According the European commission, “to empower children and young people to ...
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.eu notches up 3 million registrations
The top-level internet domain (TLD) .eu which was launched in 2006 recorded its 3 millionth registration today. .eu is the fourth most popular internet domain amongst European country domains and the ninth worldwide.
The domain was conceptualised to allow businesses, NGOs and especially pan-European companies to develop” a distinctly European online identity”.
"The three million .eu domains reflect the confidence of European internet users in .eu," said Viviane Reding, EU Commissioner for Information Society and Media. "This achievement, just a few months ...
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Sony Music fined $1 million in US for collecting children’s personal data in breach of COPPA
On 11 December, the US Federal Trade Commission (FTC) charged Sony BMG Music Entertainment with violation of the Children’s Online Privacy Protection Act (COPPA). Sony has been ordered to pay $1 million civil penalty, as well as delete all personal information collected from children under 13 without parental consent.
Sony BMG Music Entertainment operates over 1,000 websites for its music labels and artists. On these sites, users are asked to submit a broad range of personal information together with date of birth, in order to register. On 196 of these sites, Sony collected personal information from around 30,000 underage ...
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Yahoo! reduces data retention to 90 days
Yahoo! announced on 17 December that they would “anonymise” users’ data within 3 months, compared to a previous 13 months.
Under the new policy, Yahoo! will anonymise user log data within 90 days with limited exceptions for fraud, security and legal obligations. Yahoo! will also expand the policy to apply not only to search log data but also page views, page clicks, ad views and ad clicks.
"In our ...
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Commission pushes for more mobile TV in Member States
In order to promote mobile TV throughout Europe, the Commission on 10 December published guidelines for the authorization of mobile TV services.
Mobile TV revenues globally should reach over €7.8 billion in 2013. “Successful commercial launches of mobile TV in Austria, Italy, Finland, and the Netherlands have proved that efficient authorization procedures are a key factor for the fast take-up of mobile TV. In Austria, 5000 citizens were using mobile TV within ...
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EU to have new Safer Internet Programme as of 1 January 2009
Following the adoption of a report by the European Parliament, the EU Council of Ministers adopted today the new EU Safer Internet Programme which aims to protect children surfing the internet and enable them to safely use web services like social networking, blogging and instant messaging.
The EU Safer Internet programme was proposed by the European Commission in February 2008. The 5 year programme will begin in on 1 January 2009 with a budget of € 55 to “combat illegal online content but also to tackle illegal and harmful conduct such as grooming and cyber ...
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Europeana - The European digital library comes and goes
Europeana - the digital library designed to showcase Europe’s history, literature, arts and science went online on 21 November, albeit only for a few hours.
Europeana has generated considerable interest amongst users and was forced to temporarily close down a few hours after its launch due to the heavy traffic it received. "We had 10 million hits by the hour of interested Internet users across Europe which led to the fact that at 11:30 am, ...
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YouTube introduces sponsored videos
YouTube now offers a new paid-for service allowing users to promote their videos by reaching viewers who might be potentially interested.
The sponsored videos will be published alongside search results exactly like the “sponsored links" are on a Google search. Anyone can promote their YouTube video by bidding on keywords.
"We try to mix the best of Google with the best of YouTube", says Matthew Liu, product manager at YouTube. ...
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Google ends advertising agreement with Yahoo!
On 5 November, David Drummond, Senior Vice President, Corporate Development and Chief Legal Officer of Google, confirmed circulating rumours that Google had decided to end the planned advertising agreement with Yahoo!, following an antitrust scrutiny and firm opposition by part of the US advertising industry.
In an announcement posted on the Google Blog site, Mr Drummond regretted that the deal which would have allowed Yahoo! the possibility to use Google to provide more relevant ads on its websites in the US and Canada, was subject to so many reservations and explained that neither Google nor ...
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Presidential communications
On 5 November, the United States of America elected Senator Barack Obama as their first African-American President ever, sowing seeds of hope for measurable change all over the globe. From China, through Japan, to the Middle-East and Africa, long pent-up dreams of equality have come alive again.
As a true professional communicator, even before his first press conference held on 7 November, he has established his official website “change.gov” which looks like a virtual office and hosts e news section, a blog, an invitation to comment on the election night, or the possibility to submit a CV ...
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TV advertising and the coolest new media to win the elections
President-elect Barack Obama used a wide array of media and new forms of communication to bring his message across with great efficiency and without shunning costs.
The successful closing of the campaign was done by Barack Obama on 29 October using a classical political 30-minute TV ad, shown on TV One, BET, CBS, NBC, Fox, MSNBC and Univision and costing over $ 4 million.
The quantity of ads counts: the Nielsen Company measured the number ...
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Thursday, 29 July 2010 
