 Monday, 06 September 2010 |
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Presidential communications
On 5 November, the United States of America elected Senator Barack Obama as their first African-American President ever, sowing seeds of hope for measurable change all over the globe. From China, through Japan, to the Middle-East and Africa, long pent-up dreams of equality have come alive again.
As a true professional communicator, even before his first press conference held on 7 November, he has established his official website “change.gov” which looks like a virtual office and hosts e news section, a blog, an invitation to comment on the election night, or the possibility to submit a CV to join the Presidential Team.
A link to a video showing Mr. Obama’s 5 November speech in Chicago has been posted on the blog, and is playing on YouTube, via a new account set up on 5 November.
The only other country which communicates in a similar “cool” way is the UK, with the YouTube account of “10 Downing Street” created by Tony Blair and further developed by Gordon Brown. The 10 Downing Street also has set up accounts on the photo sharing site Flickr or the micro-blogging platform Twitter.
http://change.gov/
http://www.youtube.com/watch?v=q5Xx9Q0JtQQ&eurl=http://change.gov/newsroom/entry/president_elect_obama_speaks_on_the_eve_of_this_election/
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