 Sunday, 05 September 2010 |
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Google ends advertising agreement with Yahoo!
On 5 November, David Drummond, Senior Vice President, Corporate Development and Chief Legal Officer of Google, confirmed circulating rumours that Google had decided to end the planned advertising agreement with Yahoo!, following an antitrust scrutiny and firm opposition by part of the US advertising industry.
In an announcement posted on the Google Blog site, Mr Drummond regretted that the deal which would have allowed Yahoo! the possibility to use Google to provide more relevant ads on its websites in the US and Canada, was subject to so many reservations and explained that neither Google nor Yahoo! intended to launch such a new service if there was the risk of damaging existing partnerships.
http://googleblog.blogspot.com/
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