 Monday, 06 September 2010 |
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> Commission pushes for more mobile TV in Member States
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Commission pushes for more mobile TV in Member States
In order to promote mobile TV throughout Europe, the Commission on 10 December published guidelines for the authorization of mobile TV services.
Mobile TV revenues globally should reach over €7.8 billion in 2013. “Successful commercial launches of mobile TV in Austria, Italy, Finland, and the Netherlands have proved that efficient authorization procedures are a key factor for the fast take-up of mobile TV. In Austria, 5000 citizens were using mobile TV within the first weeks of its launch. With predicted growth in sales during the Christmas period, many more Europeans should have the opportunity to watch TV on the go” said Viviane Reding, EU Commissioner for Media and the Information Society.
The guidelines outline the main principles which regulators and governments should follow when authorizing operators to provide mobile TV services. The main element is a straightforward, transparent and non-discriminatory procedure for awarding licences. The quality of the service to be delivered to the customers, including indoor coverage and transmission quality should be part of the awarding conditions.
The Commission calls upon industry to ensure that DVB-H based mobile TV services will depend on non-proprietary technologies which all consumers could use without extra plug-ins and regardless of which device they use.
The Commission also warned that it will “keep a close eye” on progress made and will not allow any unreasonable demands to delay progress in Europe.
http://ec.europa.eu/information_society/policy/ecomm/library/communications_reports/index_en.htm
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