 Monday, 06 September 2010 |
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> Yahoo! reduces data retention to 90 days
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Yahoo! reduces data retention to 90 days
Yahoo! announced on 17 December that they would “anonymise” users’ data within 3 months, compared to a previous 13 months.
Under the new policy, Yahoo! will anonymise user log data within 90 days with limited exceptions for fraud, security and legal obligations. Yahoo! will also expand the policy to apply not only to search log data but also page views, page clicks, ad views and ad clicks.
"In our world of customized online services, responsible use of data is critical to establishing and maintaining user trust," said Anne Toth, Yahoo!'s Vice President of Policy and Head of Privacy. "We know that our users expect relevant and compelling content and advertising when they visit Yahoo!, but they also want assurances that we are focused on protecting their privacy."
Fueled by a focus on consumer privacy, regulators, legislators and advocates from around the globe have asked the industry to examine data policies with a focus on retention periods.
Yahoo! conducted a comprehensive review of its data practices across the globe. The heads of business and engineering units worked with privacy and data governance teams to thoroughly review data needs for global products and services, striving to ensure that Yahoo! retains data only long enough to serve our business and create the highest quality user experiences while maintaining the ability to fight fraud, secure systems, and meet legal obligations.
Ari Schwartz, Vice-President at the Center for Democracy & Technology, a well-known US privacy NGO, said that Yahoo’s pledge is more significant than Google’s, which halved its data storage time from 18 to 9 months, because “they are getting rid of some data after 90 days and they actually have an implementation plan to get this done”.
http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=354703
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